
- ProvenTrack record
- Top AgentsRecord outcomes in Perth, WA
- DiversityInvestment. Development. Luxury living
Insights. Expertise. Exceptional Results.
Forming part of leading end-to-end property agency EPS, Effective Residential possesses an unmatched panoramic view of Perth’s thriving real estate landscape.
Tapping into EPS’ complete property sector expertise and highly engaged pool of national and international buyers sets our masterful residential real estate sales professionals apart, supporting them to efficiently secure standout results in any market.
We fluently fuse our vast property know-how with innovative, data driven marketing and a customised, collaborative approach to create a seamless real estate journey for our clients. This perfectly positions us to productively partner with astute sellers and buyers across Perth – whether you’re downsizing from one of the city’s most elite addresses or searching for an inviting space for your flourishing family in an emerging neighbourhood.

Partnering with us
At Effective Residential, we start by understanding your needs. Sitting down with us at the outset ensures we’re on the same page – and that we know where you’re going.
Once we’re clear about your targets and timeline, we tailor a comprehensive sales & marketing plan, customised to you and your address.
As part of this, we provide a detailed, data-driven property appraisal.
When partnering with us, we know our expertise is your biggest asset, and we freely offer advice at every stage of the process – from how to best showcase your property to recommending the strongest sales strategy and ensuring a seamless settlement.

Managing Director

With more than 15 years of experience across residential sales, project marketing and development site acquisitions, Ollie brings deep market insight and strategic expertise to every transaction. A multiple REIWA award winner, he is known for delivering strong outcomes through careful planning, informed advice and skilled negotiation.
Ollie has successfully represented clients across a diverse range of property types, from established family homes to large-scale development sites and multi-stage project sales. His broad understanding of Perth’s property landscape enables him to identify opportunities, manage complexity and guide clients with confidence in any market conditions.
Approachable and solutions-focused, Ollie works closely with sellers, buyers and developers to create tailored strategies that maximise value while ensuring a seamless experience from initial planning through to settlement.
Get in touch with Ollie:
+61 431 094 839
Senior Property Partner

Sarah Hart is an award-winning yet down-to-earth real estate agent with extensive experience across Perth, WA.
One thing that really sets Sarah apart is that she now lives and works across Perth’s northern coastal suburbs. She’s not just selling in the area she’s part of it. Being on the ground every day gives her a genuine, up-to-date understanding of the local market. This allows her to provide clear, relevant advice so her clients can make confident decisions when selling their biggest asset.
Her experience spans established homes, new builds, and development projects, giving her a practical understanding of both everyday property and more complex transactions.
Sarah is straightforward in her approach. She communicates clearly, treats every property as if it were her own, and genuinely cares about guiding people through what is often a big and emotional decision. Much of her business comes from repeat clients and referrals, which reflects the trust she builds through the way she works.
She doesn’t believe in overcomplicating things. Instead, she focuses on being present, doing the work properly, and going the extra mile because it’s the right thing to do.
She brings a calm, steady presence to every transaction, ensuring clients feel informed, supported, and confident from start to finish.
At the core of her work is a simple standard: treat people properly, communicate honestly, and take responsibility for every detail.
For Sarah, selling a home is never just a transaction. It’s a significant life moment, closing one chapter and beginning another. Being trusted to guide people through that process is something she takes very seriously.
Every home has a story, and every client deserves to feel supported, informed, and genuinely cared for from start to finish.
Senior Property Partner
Who we work with
Led by award-winning Perth property investment specialists Ollie Salimi and Sarah Hart Effective Residential is also the natural real estate agency choice for:
- Clients of EPS’ partner company Westcoast Property Invest.
- Developers seeking an acquisition or project salespartner;
- Landowners seeking to maximise their land / property sale price.
- Institutional firms exploring residential investment opportunities.
What you can expect
View past Salesour case studies
What our clients say
Work hard in silence, let success make the noise
“Extraordinary experience with my purchase.
AAA+++ property agent! Very responsive and always there to help making the process easier and smoother.”
KAITLYN
“We couldn’t be happier with our experience working with Ollie to sell our home. From the very beginning, he was professional, approachable, and incredibly knowledgeable about the market. His communication was outstanding—he kept us informed every step of the way and was always quick to answer any questions we had.
Ollie’s attention to detail and strategic approach to marketing our property made all the difference. Thanks to his hard work, we received multiple offers and sold our house quickly, at a price we were thrilled with.
What really stood out was how genuine and supportive Ollie was throughout the entire process. He truly cared about achieving the best outcome for us, and it showed in every interaction.
We can’t recommend Ollie highly enough—if you’re looking for someone who’s dedicated, trustworthy, and excellent at what they do, Ollie is the one to call!”
Ghazal Azad
“Ollie was an absolute standout from the very beginning! His professionalism, sharp knowledge, and refreshing approach made the entire experience.
Couldn’t thank him enough for all his help, humour, and guidance throughout the process, especially his patience and attention to detail during inspections.
Highly recommend Ollie to anyone looking for an agent who’s not only switched on but also a genuine legend.
Thanks again, mate!”
Ryan Stewart
Our experience with Effective Property Solutions has been extremely positive. Both Ollie and Erwin demonstrated a strong understanding of their prospective buyers and the market throughout the entire process. They were easy to talk to, always willing to clarify any questions or uncertainties, and took the time to ensure we understood each step. Most importantly, they were patient, respectful, and very understanding when working with the older generation, which made the process far less stressful.
Thank you again for your support and professionalism.
Daniel Gaglia
Effective Insights
Delivering the latest in residential property intelligence, from market trends, suburb spotlights, and regulatory updates to investment education and expert analysis shaping Australia’s housing landscape.
Frequently Asked Questions
What makes Effective Residential unique?
We combine boutique service with strategic, data-driven insight, bridging the gap between traditional agents and property advisors.
How is Effective Residential connected to Effective Property Solutions?
We’re part of the same family, leveraging the depth of EPS’s expertise while operating as a specialist residential arm.
Who are the leaders behind Effective Residential?
Our team includes Ollie Salimi, Erwin Edlinger, and Sarah Hart award-winning professionals redefining Perth real estate.
Does Effective Residential only work with luxury homes?
Not at all. We work across the full spectrum of Perth real estate, from family homes to high-end residences and investment opportunities.
How do I start working with Effective Residential?
It begins with a Discovery Call, a no-obligation conversation where we align on your goals and create a tailored strategy.
What’s the benefit of choosing a strategy-focused agency?
You gain clarity, confidence, and a measurable plan designed to maximise your property’s true potential.
Matchless Perth Real Estate Sales
Lets talk about your desired outcomes




