Project Value: $7,000,000+
Location: Southern to Northern Coastal Suburbs, WA (Baldivis to Yanchep)
Client: Group of Four Private Sellers
Situation
Effective Residential was engaged by a group of four private sellers to coordinate the sale of a combined portfolio of eight dual-key properties strategically located across Perth’s fast-growing coastal corridors from Baldivis in the south through to Yanchep in the north.
The sellers required a unified and highly structured campaign capable of delivering efficiency across all eight assets, while ensuring no individual property’s value was diluted or overshadowed within the broader portfolio. With each home at a different stage of construction, the project demanded precise timing, clear and proactive communication, and specialist knowledge of the dual-key investment market.
Challenges
The project carried multiple layers of complexity:
- Coordinating the sale of eight dual-key properties across several suburbs, all progressing through different stages of construction.
- Ensuring the properties did not compete against one another, despite targeting a similar investor demographic.
- Maximising the value of each asset through careful positioning, differentiation and buyer qualification.
- Managing buyer expectations and aligning interest with construction delays, specifications and handover timing.
- Coordinating settlement timelines across multiple builders, distinct construction schedules and various practical completion dates.
Despite these challenges, the objective was to create a seamless, market-confident campaign that delivered strong outcomes across all properties.
Strategy
Effective Residential implemented a tightly coordinated, high-performance program to ensure each property achieved maximum results without undermining the others:
- Segmentation and strategic positioning of each home to protect and maximise individual value while maintaining a cohesive portfolio narrative.
- Targeted investor marketing leveraging migration channels, dual-income specialists, our active buyer database, and broader investment networks.
- Transparent and consistent communication regarding construction progress, expected completion dates, rental appraisals, specifications and investment returns.
- Rigorous early buyer qualification to secure committed purchasers well ahead of construction completion.
- Structured offer and contract management aligning settlement dates with practical completion, enabling smooth, predictable handovers across all eight homes.
Outcome
The coordinated portfolio campaign delivered exceptional results:
- 100% of the properties were sold prior to construction completion, driven by strong investor confidence and disciplined campaign management.
- All settlements were completed within 30 days of practical completion, ensuring cashflow certainty and minimal delays for the sellers.
- The portfolio exceeded $7 million in total sales, delivering a highly efficient, streamlined and commercially favourable outcome for all four owners.
- The project demonstrated the value of engaging a single experienced team to manage a complex, multi-vendor, multi-asset sales program, ensuring clarity, control, and consistency across every stage.
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